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Cue The Who song in your head for effect: "Who are you? Who, who, who, who?" Your members
really want to know...they really want to know...(Well, you get the idea.) Obviously your current parishioners, or members, know who you are; but having your name and contact information listed is really important for new--or potentially new--members to your organization.
- Log on to Seek And Find using the e-mail and password located on your introductory e-mail. (Need that re-sent? Please contact us and let us know.)
- In the upper right hand corner of the page, click on edit my profile/listings beneath your name. You will now land on the edit your details page. Click on view to the right of your listing. Take a quick peek and check to see if your address is correct. Then click on the back button in your browser. Now, click on edit to the right of your listing.
- You will land on the Basic Info tab. If your address is incorrect, revise it and make sure to click on fetch coordinates. Next, add your contact information.
- Finally at the bottom of the page, check the box next to I accept the Terms and Conditions of SeekAndFind.com. Then click on the save button.
Congratulations! You've begun to answer the question of "who are you?"
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Last month, we demonstrated how to double-check your contact information on your Seek And Find listing. This month, we will start to get to the fun stuff and walk you through how to enter a description of your business to better inform potential customers about who you are.
- Log on to Seek And Find by entering your user name and password in the upper right hand corner of the page.
- Click on Edit my profile/listings beneath your name to access your Edit my details page.
- Click on Edit to the right of your listing which will bring you to the Edit Entry page.
- Click on the Description tab. Put the cursor in the box and type up a description of your business. Once you are finished, place your cursor in the business hours box and enter your business hours.
- Next, uncheck any organizations that you are not a member of by clicking on the green check marks in the accompanying boxes. Follow these steps for Credit Cards Accepted and your Business Status.
- Click on the box next to the I accept the Terms and Conditions of SeekAndFind.com
- Finally, make sure to click on the red Save button at the bottom of the page.
Congratulations! You've just made it convenient for your customers to learn about your business 24/7. To learn more about Seek And Find stay tuned for our next issue of Seek And Find FIVE where we'll walk you through picking categories to list your business in for increased visibility in search results
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While many of our customers fit squarely into one category, it may make sense for some of you to
take advantage of the three categories that you are able to list your church or organization in as a Seek And Find listing owner. Log on to Seek And Find today to learn how to list your church or organization in one, or up to three categories to make it easier for current or potential members to find you. If you need a reminder of your user name and password, click here and we will get that information to you.
- To get started, log on to Seek And Find by entering your user name and password in the upper right hand corner of the page.
- Click on edit my profile/listings beneath your name to access your edit my details page.
- Click on edit to the right of your listing which will bring you to the Edit Entry page.
- Click on the category tab to see a list of categories.
- Get subcategories by clicking on the plus sign next to a category. (For example if you click on the plus sign next to congregations and organizations, seven subcategories will display, one of which is church.)
- If you select church, by clicking on the plus next to church, you will have thirteen subcategories to chose from. You cannot choose the category church; the system will prompt you to pick one of the subcategories.
- Simply click on the subcategory you want to enter and then click the green arrow pointing toward the small box to the upper right. If you change your mind on a category, click on your choice in the box and then click on the arrows pointing away from the box to remove it.You can do this step as many times as you'd like until you come up with three categories.
- Once you are done check the box next to I accept the terms and conditions of SeekAndFind.com at the bottom of the page and then click on the red save button.
Up next month: a five minute lesson on how to update your Meta keywords to help search engines find your listing to drive more traffic to your Web page.
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The meta data on your listing page is used by search engines (such as Google) to figure out what
your page is all about. If you are a place of worship, then words like church or temple, congregation, Sunday school, and Mass or Service schedule are all ideas of some key words that people may use to do a search if they were looking to find an organization like yours.
Your meta description is a couple of sentences, no more than 160 characters in length, that allows search engines to understand what your listing is all about. It displays when your listing shows up in a search result. You should keep it simple, and don't repeat the title of your page. For more information see the screen shot below for what shows up in a Seek And Find Google search using the words: Seek And Find Church. One search result is a listing of some of our church customers and two results are pages explaining Seek And Find. You can see the meta descriptions for each page under the underlined page title.
Let's get started writing yours!
- Log on to Seek And Find by entering your user name and password in the upper right hand corner of the page. (If you need a reminder of your user name and password, click here and we will get that information to you.)
- Click on edit my profile/listings beneath your name to access your edit my details page.
- Click on edit to the right of your listing, which will bring you to the Edit Entry page.
- Click on the Meta Data tab.
- Enter meta keywords and a meta description, using the tips from above.
- Make sure and hit the red save button at the bottom of the page.
You're all set! If you need to reference earlier editions of the Seek And Find Five, please visit our blog at SeekAndFind.com.
Up next month: learn how to get news and updates out to your members on your listing page, learn how to subscribe to a news feed and how to create links to Facebook or Twitter accounts.
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Quickly and easily update your members via your Seek And Find listing page. It's quick, convenient, and easy to do. Just complete the following steps:
- Log on to Seek And Find by entering your user name and password in the upper right hand corner of the page. (If you need a reminder of your user name or password, click on forgot username/password? above the login button)
- Click on edit my profile/listings beneath your name to access your edit my details page.
- Click on edit to the right of your listing, which will bring you to the Edit Entry page.
- Click on the Communications tab.
- Enter your news and updates in the text box. You have up to 2048 characters to do so. (This e-mail is about 1700 characters including spaces.)
- Next enter any news feed URL's that you'd like to appear on your listing page. Click on the question mark to the right of the box if you need more explanation on how to do that.
- You also need to enter a title and the number of feeds you'd like displayed on your listing page.
- Finally, enter the URL for your Facebook account, and name of your Twitter account, if you'd like them to display on your page.
- Clicking on the box next to the show Twitter feed will display your last five tweets.
- Make sure and hit the red save button at the bottom of the page.
You're all set! If you need to reference earlier editions of the Seek And Find Five, please visit our blog at SeekAndFind.com. For other questions please contact us and we will do our best to walk you through any questions you may have.
Up next month: learn how to add documents and pictures to your listing.
Adding your logo, documents, photos, and videos to your Seek And Find listing can help you pave your way to success and it's not nearly as scary as the yellow brick road. Help people recognize you by posting your church or organization logo. Post flyers of upcoming events and pictures of social gatherings. Add fun videos that showcase your church or organization's personality. It's easy to do and this month we're going to show you how!
- Log on to Seek And Find by entering your user name and password in the upper right hand corner of the page. (If you need a reminder of your user name or password, click on forgot username/password? above the login button.)
- Click on edit my profile/listings beneath your name to access your edit my details page.
- Click on edit to the right of your listing, which will bring you to the Edit Entry page.
- Click on the Logo tab and then click on the gray browse button. Select your logo file and then click the red save button at the bottom of the screen. The maximum file size you can upload here is 2MB.
- To load documents to your site, click on the Documents tab and then click on the green manage files button.
- Click on the gray browse button, locate the files you want to upload and then click the green upload button. The maximum file size you can upload is 10MB (up to twelve documents).
- To add images to your listing page, follow the same instructions after you click on the Gallery & Media tab. Photos can be up to 2MB and the gallery holds 100 images.
- The ability to upload videos is also located on the Gallery & Media tab.
- You can post up to two You Tube videos by pasting in the video links and clicking on the green upload button.
- You can also upload videos from your computer. Click on the gray browse button, select your files and click on the green upload button. The file size is limited to 5MB and you can upload up to 100 videos.
- Make sure whether you add documents, or post pictures or videos in the Gallery & Media section, that you scroll down to the bottom and click on the red save button when you are done.
If you need help with any of the above steps, feel free to give us a shout. We promise this will be a lot easier than Dorothy's journey was! You can also find answers at www.SeekAndFind.com in our frequently asked questions section.
Add events and coupons to your Seek And Find listing to inform customers of upcoming events and sales. Rather than just posting a document to your listing, by adding an event or coupon, you have the flexibility to put up an image and add a description, as well as to set a start and end date and time, or even a recurrence.
Adding an event or coupon is easy!
- Log on to Seek And Find by entering your user name and password in the upper right hand corner of the page. (If you need a reminder of your user name or password, click on forgot username/password? above the login button.)
- Click on edit my profile/listings beneath your name to access your edit my details page.
- Click on the My Events & Coupons tab and then click on the Add New link.
- Give your event or coupon a title, and then choose a category from the drop down list (Special Event, Sale, Promotion, or Coupon).
- Enter a start and end date for your event (you can enter a date in yyyy-mm-dd format, or simply click the calendar icon to the right to select a date).
- Entering a start time or end time is optional, but if you do enter a time, be sure to enter it in 24-hour hh:mm format (i.e., 13:30 for 1:30 PM).
- Next you can set a repetition for your event or sale if it’s a recurring one. The default is set to “nothing” but if you select one of the repetition options (daily, weekly, monthly, or weekday), a couple of options pop up to let you choose the frequency of the recurrence, and how long you want the recurrence to continue. For example, if you have a sale the last Tuesday of each month, select “weekday,” then choose “last” and “Tuesday” from the drop-down menus.
- If you’d like to add an image (a printable flyer or coupon, for example) click on the Browse button to the right of the Image field and locate the image on your computer (Note: the image must be a .jpg, .png, or .gif file).
- The following step is to add a Description of your event or coupon. Add any information you want to share (e.g., restrictions and limitations, or instructions on usage), and then click on the red Save button at the top of the page. Your promotion is now ready! After you hit Save, you’ll return to the Event screen where you can Edit, View, or Delete your event or coupon, or add another.
When someone visits your listing, a box of Upcoming Events will display on the top right of your page. If you have multiple events listed, a “View All” option will allow the visitor to see a full display of the events. Clicking on an individual event brings up a window with the option to print.
You’re all set! If you need to reference earlier editions of the Seek And Find Five, please visit our blog at SeekAndFind.com. For other questions please contact us and we will do our best to walk you through any questions you may have.
Church/community edition
 (Editor’s note: The Seek And Find FIVE is predicated on the idea that with just five minutes of work out of your busy schedule, you can make your Seek And Find listing work for you around the clock. This month’s edition stretches that definition a bit: we’ll say that, for whoever your parish or organization's webmaster or tech guru is, this is a five-minute tutorial; for everyone else, we’ll include the standard disclaimer—don’t try this at home, folks!)
A widget is a gadget used to convey information from another source without leaving the host Web site. Widgets are small pieces of Web code that can be embedded into a Web site and are used to display information on Web pages. They can be applied to any Web page and are commonly used on sites like Facebook, MySpace, and blogs.
Currently, there are two types of Seek And Find widgets:
- Bulletin widget—Allows you to display current and past issues of your publication directly on your parish or community’s Web site (in addition to your Seek And Find listing). No need to upload your publications anymore. They are automatically displayed as they become available.
- Sponsor widget—Displays a categorized or alphabetical listing of the sponsors of your publications on your Web site.
Information on the Seek And Find widgets is updated nightly. For the bulletin widget, this means your latest publication is usually available on the widget on your Web site within one business day of you submitting your publication to Liturgical Publications for printing.
Both widgets are available free to all current LPi publishing customers. The code is available on the Edit Your Details page after your first publication has been uploaded to Seek And Find. Simply click on the widget and a screen with the code will pop up; from there it’s a matter of copying and pasting.
The default setting for the number of publications to display on the bulletin widget is twelve, although you can customize this within the widget code to show a smaller number if you wish. This widget code is placed in the [body] section of your Web site. We recommend that if you do not have Web coding experience, that you contact someone within your organization who does. Besides the number of publications that display in the widget, several other features can be customized as well:
1. rss_widget_max_links=[number of publications to display]
2. rss_widget_width=[width of the widget in pixels]
3. rss_widget_height=[height of the widget in pixels]
4. rss_widget_border=[border color in hex format, '#CCCCCC']
5. rss_widget_font=[font to be used for the header and link text]
6. rss_widget_show_thumbs=[include thumbnail view of the publication, ‘yes’ or ‘no’]
7. rss_widget_header=[text title of the widget you wish to display]
Here’s an example of how the bulletin widget will appear on your site:
And here’s an example of the sponsor widget:
So do your members, your sponsors, and yourself a favor, and forward this e-newsletter on to your webmaster; the bulletin widget saves you the trouble of uploading the bulletin each week, and the sponsor widget is a great way to say thank you to the advertisers who support your publication!
As always, if you need to reference previous editions of the Seek And Find FIVE, visit our blog.
Advertiser edition
 Black Friday is approaching, and the more recent phenomenon of Cyber Monday follows close on its heels. For many businesses, the next couple of months will be the busiest of the year. So while you may be find yourself short on time these days, now is precisely when it’s worth taking five minutes to promote your business.
A recent consumer survey* showed that 92% of those surveyed read reviews when considering whether to purchase a product! And, wouldn’t you know it, your Seek And Find listing has a ratings and reviews feature already built in! To take advantage of this feature, make sure it is activated on your listing.
- To do this, sign in to your Seek And Find account (if you need help with your login information, click on the Forgot username/password? link above the Account Login box).
- From the Edit Your Details screen, select the My Listings tab, and then click on the green Edit button to the right of your listing.
- This takes you to the Edit Entry screen. Under the Basic Info tab, look at the foot of the page for a checkbox under Do Not Show Reviews. If the box is checked, then customers will not be able to view or post any reviews. Uncheck the box, and be sure to accept the terms and conditions before hitting Save; your listing will immediately update and customers will be able to post reviews, as well as a rating of 1–5 gold stars.
A couple of points to keep in mind:
Encourage satisfied customers to review your business; you already know how potential customers rely on reviews, so let your current customers know how valuable their feedback is—for business owners, the sincerest form of appreciation is a referral!
And what about the not-so-great reviews? Take them for what they are—opportunities. A business that takes the time to follow up and resolve an issue for an unhappy customer often wins the trust of the customer; post a follow-up review of your own, and work with the customer—and don’t forget to post again when the issue is resolved, so that everyone can read about the happy ending!
If you need to reference earlier editions of the Seek And Find FIVE, please visit our blog at SeekAndFind.com.
*(ChannelAdvisor’s Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey.)
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Print Customer Edition
 Even as we are still digging ourselves out from a huge blizzard, hope is on the horizon: Punxsutawney Phil didn’t see his shadow, so spring is just around the corner! And our year-long contest, 5 Minutes Could Mean $50, is only a month in, and already we're averaging nearly 200 new reviews each week!
Seek And Find now averages over 6,500 daily visitors, which makes it a powerful source both for you and your supporters to reach out to your communities. With the Lent and Easter seasons also just around the corner, those numbers will increase dramatically, as parishioners and community members log on to search for Mass and service times, and news on other special events.
Want to save yourself a few (hundred) phone calls? Update your Seek And Find listing with times for special Masses; and don’t limit yourself—having a Lenten penitential service? Have meeting times been changed to accommodate the extra services? Having an Easter brunch? Take FIVE minutes now, and save yourself, and your members, the time later when they need to know.
1) To get started, log in to your Seek And Find account (if you’ve forgotten your login info, just click the Forgot username/password? link above the Account Login box.
2) From the Edit Your Details page, click the green Edit button to the right of your listing.
3) From the Edit Entry screen, select the second tab, Description.
4) Below the Description box is a Mass/Service Times box, where you can enter your regular weekly Mass or service times, as well as seasonal times, such as holy days. It’s a matter of simply updating whenever you want to add or remove info, and then checking the Terms & Conditions box and hitting the red Save button.
5) You might want to include special service or event information in the Description box above the Mass/Service Times box as well…it never hurts to repeat important information! It never hurts to repeat important information!! Consider including a thank you to the advertising supporters of your community, and invite visitors looking for service times to take a few minutes to review their favorite local businesses, and visit the pages of your supporters!
Your updated Mass/Service Times information will now appear on the right side of your listing page in an expandable box, and the Description information will appear just below your location map. As always, you can reference past issues of the Seek And Find FIVE, click here.
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Advertiser Edition
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 Even as much of the country is still digging itself out from the historic amounts of snow, there are signs of hope: Punxsutawney Phil failed to see his shadow, so spring is coming early! And with Valentine's Day fast approaching, love is in the air...and a boost to businesses is on the horizon too, as shoppers seek out that perfect Valentine's Day gift. More than ever consumers are shopping online, and taking the time to find businesses they trust online. The majority use customer reviews to inform their purchasing decisions, so it’s important for businesses to make the communication two-way. Update your contact e-mail address on Seek And Find and you'll receive an e-mail notification whenever a new review is posted to your listing, so you can stay on top of your business' online reputation. It's easy and, as always, takes just FIVE minutes.
1) To update your contact e-mail address, log in to your Seek And Find account (if you've forgotten your username or password, just click the link above the Account Login box to have it re-sent to you).
2) On the My Listings tab of the Edit Your Details page, hit the green Edit button to the right of the listing you want to update.
3) From the Basic Info tab of the Edit Entry screen, look for the Email field in the right-hand column, under "Contact Information," and enter the e-mail address where you would like to receive e-mail notifications.
4) Scroll down to the bottom of the screen and check the box next to "I agree to the Terms & Conditions of SeekAndFind.com" before hitting the red Save button to the right. Your changes update immediately, so you'll begin receiving your e-mail notifications at the updated e-mail address right away!
NOTE: Changing the e-mail address listed under the My User Info tab of the Edit Your Details page will NOT update your contact e-mail address; this field is to change the e-mail address/username you sign in to Seek And Find with.
You’re all set! If you need to reference earlier editions of the Seek And Find FVE, please visit our blog at SeekAndFind.com.
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5 Minutes Could Mean $50
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 Need another reason to update your e-mail address on Seek And Find? Our year-long contest, 5 Minutes Could Mean $50, is only a month in, and already we're averaging nearly 200 new reviews each week. With Seek And Find receiving over 6,500 daily visitors, now is the time to update your listing so you can be ready to respond to your customers online—sharing the great experiences of happy customers, and also showing your commitment to customer service in following up with those who were less than completely satisfied.
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Print Customer Edition
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 By now you know the benefits of having your bulletin or newsletter available online to your members, 24 hours a day, 365 days a week; but another great benefit is the e-mail reminder that goes out to members who subscribe to your publication. When members sign up using the link just above your bulletins or newsletters on your Seek And Find listing, they receive an e-mail reminder whenever a new publication becomes available online—and you have the ability to personalize the message that goes out to your community. Maybe you want to remind your parishioners of the special times for Ash Wednesday services? Or perhaps you want to publicize the big fish fry this weekend? Whatever important or time-sensitive information you need to communicate to your members, you can do it via the e-mail notification—so take FIVE minutes, and get the message out!
1. To add or change the message that is sent to members who have signed up for e-mail notifications, log in to your Seek And Find account by entering your e-mail address and password in the Account Login box in the upper right-hand corner of any Seek And Find page.
2. From the Edit Your Details page, click on the Edit button to the right of your listing to enter the Edit Entry screen.
3. From the tabs on the top of the page, select the Communications tab. In the second box, just below the PayPal E-mail Address box, there is space to enter a message, which you can change as often as you like.
4. After entering your message, don’t forget to check the box next to I accept the Terms & Conditions of SeekAndFind.com, and click the red Save button to save your changes. Your changes will update immediately, and the new message will go out with the e-mail notification when your next bulletin or newsletter is posted to Seek And Find.
Please note that the message you enter will continue to go out with all e-mail notifications sent until you change or remove it.
As always, you can reference previous editions of the Seek And Find FIVE in our blog archives.
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Do You Have the Luck of the Irish? |
 Or perhaps you just found a four-leaf clover? Well, then now's a great time to leave a review of your favorite businesses on Seek And Find. For each review you leave, you receive an entry into a weekly drawing to win $50, with no limit on the number of times you can enter each week. And don't forget to share the good news in your bulletin or newsletter—the contest is open to everyone, and is an easy way to show your appreciation to the supporters of your publication!
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Advertiser Edition
 If you've ever used a GPS before, you're familiar with the dreaded Voice—one wrong move and you hear the tired sigh, and then... "Recalculating." But let's face it, things change, and with today's technology, they can change at lightning speed; and we just have to do our best to keep up.
Some changes are for the better, though. For example, if you haven't updated the categories your business is listed under in Seek And Find recently, you'll find several additions have been made. Accurately identifying your business categories can help new customers find you—customers who already want to patronize your business, because you help support their communities. So make it easy for them to find you; take FIVE minutes and update your business listing's Categories:
- To get started, log on to Seek And Find by entering your e-mail address and password in the Account Login box, in the upper right-hand corner of the page.
- Click on Edit my profile/listings beneath your name to access the Edit Your Details page.
- Click on Edit to the right of your listing, which will bring you to the Edit Entry page.
- From the tabs across the top of the page, select Category to see a list of categories.
- Get subcategories by clicking on the plus sign next to a category. (For example if you click on the plus sign next to Food & Beverage, nine subcategories will display, one of which is Bakery.)
- If you select a category that includes subcategories, you must select a subcategory. If you try to add the main category, the system will prompt you to pick one of the subcategories.
- Simply click on the category or subcategory you want to list your business under and then click the green arrow pointing toward the small box to the upper right. If you change your mind on a category, click on your choice in the box and then click on the arrows pointing away from the box to remove it.You can select up to three categories to list your business under.
- Once you are done, remember to check the box next to I accept the terms and conditions of SeekAndFind.com at the bottom of the page and then click on the red Save button to save your changes.
It's that simple! So jump on to Seek And Find to day, and recalculate so customers can find you! As always, you can check out the Seek And Find FIVE archives to see past issues.
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 You already know the benefits of bulletin and newsetter advertising, particularly around major holidays like
Easter, as families across the country come together for
annual celebrations and come to services too. Historically, online traffic at Seek And Find experiences a dramatic increase at Easter time as well. This year, for example, we received over 95,000 visitors during the week of Ash Wednesday—with nearly 32,000 of them on the day of Ash Wednesday itself!
Many of our publication advertisers like to update their ads around this time of year, knowing the increased readership bulletins and newsletters will see. But don't neglect your online Seek And Find listing! Now is an ideal time to make sure your online storefront is up-to-date as well.
So make sure you've dyed all the eggs and put on your Sunday best, so to speak. Do you have any upcoming spring sales or promotions to advertise? You can post a coupon or flyer or product menu right on your listing! Is your contact information up-to-date? Have you entered a description of your business so people know who you are and what you do? Updated your business categories so they can find you in their Seek And Find searches; or your meta data, so the rest of the Web sees you too? Maybe you'd like to welcome new visitors in person—you can even upload a YouTube video to your page! And don't forget about the customers who have taken the time to leave reviews of your business—positive or negative—thank them for their time and answer their questions. You make the effort to ensure your business is welcoming to customers and potential customers who walk in the door; now make sure the online door of your business is open too!
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