ADVERTISER EDITION
According to a recent MarketingProfs article, this year's Cyber Monday is predicted to be the most profitable day of the year for online retailers, beating out even Black Friday. The data comes from Marin Software's 2011 Online Marketer's Guide for the Holidays, which you can read more about here.
The data also suggests that holiday shoppers will begin their online searches earlier, which means taking steps to ensure your business is found in their searches.
Your business' listing page on Seek And Find—included at no charge in your advertising agreement—gives you one more place for potential customers to find you, so make sure your listing page gives them the information they need to make their purchases:
- Does your listing page have a link to your Web site and up-to-date contact phone number?
- Have you updated your business categories so you'll be found on Seek And Find?
- Is your listing page optimized for search engines to find you?
- Are there any special holiday celebrations or sales you want to promote?
- Perhaps you'd like to create a special coupon just for visitors who found you through Seek And Find?
